Get a quote


Join Our Distribution List Today!

Need help managing your business risks during COVID-19? – CLICK HERE FOR INFO YOU CAN USE
ALIGNED Insurance

Call Toll Free

Product Liability Insurance 101

product liability insurance

Product Liability Insurance 101

Click Here For A Product Liability Insurance Quote Today!
Call us toll free at 1-866-287-0448 

Product Liability Insurance provides solid protection for your business relating to the manufacturing or sale to the public of products, foods, medicines or other items. It is typically found under the Products-Completed Operations Insurance extension, as part of Commercial General Liability (CGL) policy, this coverage provides protection against liabilities for losses due to injuries caused by malfunctions or defects in your products – including design defects or a failure to warn consumers about the dangers of using a product.

Protection For Product Liability Insurance Claims

Product Liability Insurance protects against the following claims:

  • Manufacturing or production flaws that cause unreasonably unsafe defects in the product. For instance, there may be traces of dangerous     chemicals in your product, which could be toxic to those using it.
  • Design defects that make the product unsafe for use by the public.
  • Failure to provide adequate defect warnings or instructions for using the product. These claims arise when products are not properly labelled or have warnings that are not explanatory enough to reduce consumer risks while using the product.

Depending on the outcome of the case, money may be awarded to the party that filed the claim for compensatory loss (including medical costs, economic damages and attorney’s fees) or punitive damages (designed to deter the defendant from repeating the action that caused the damage). At times, these serious product liability insurance claims have and can put organizations out of business because the awarded damages are so large.

Why Purchase Product Liability Insurance?

Even if you do not physically manufacture a product, you may be at risk for litigation and need product liability insurance. The actual manufacturer is not the only party that can be held liable for product flaws, defects and failures; retailers and wholesalers can also be found negligent. The logic here is that there is a stream of commerce that a product goes through from its inception to the hands of the consumer. If your organization had any part in that stream, you can be held liable for any problems that arise.

The Basics of Product Liability Insurance Coverage
  • Generally, there is limited and aggregate amount product liability insurance protection under a typical commercial general liability policy, yet it may not be enough coverage to adequately protect your business. It is wise to discuss your exposure and product liability insurance limits and coverage in depth with an ALIGNED Advocate.
  • Product liability insurance premiums are based on the type of products sold, volume of sales, where the products are sold to and the role of your organization in the stream of commerce.
  • Properly disclosing all products sold to your insurer through your broker will ensure adequate product liability insurance protection at a fair price.
Limiting Product Liability Risk

Organizations should consider implementing these techniques to limit product liability risk:

  • Develop a quality control program and distribute it to your employees. It should outline procedures for product safety, design, testing and inspection. It should also include information regarding traceability, guidance regarding customer complaints and a product recall program.
  • Place serial or batch numbers on all products to ensure that they are traceable in case of a recall.
  • Keep records of all information about your products, including testing, product performance, component percentages and complaints.
  • Ask a legal professional to review warning labels, assembly and operating instructions, disclaimers and any other information distributed to consumers. If you need additional assistance, consult a product safety specialist.
  • Ask a legal professional to periodically review contracts and hold-harmless agreements for use with your customers and subcontractors. Ensure that these contracts limit the liability you will assume for a quality product. Also consider obtaining certificates that evidence products liability insurance is carried by suppliers of components, parts and or finished good is recommended.
To learn more about product liability insurance and ways to mitigate product liability exposure speak to an ALIGNED Insurance Advocate by call 1-866-287-0448 or connect with us at

Leave a Reply

Your email address will not be published. Required fields are marked *