Why choose us?

Better business insurance – it’s that simple.

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This is why we started...

In July 2001, my life changed forever when I was involved in a serious car accident for which I was at fault. Soon after, I received a $2,200,000 statement of claim. I was a 21-year-old university student and deeply remorseful for the injuries and damages I caused. 

In what still feels like a miracle, my broker and insurance company made certain that those involved received compensation for injuries they sustained and my truck was repaired. My deep gratitude for the unwavering help and claims support I received is what led me to create ALIGNED Insurance.

Andrew Clark

President, CEO & Founder

Our Values - Integrity, Honesty, Alignment

Our Values




Our Mission

Our Mission

Empowering Canadians to achieve their business dreams by providing them with customized insurance advice, guidance and products to protect what they’ve built.

Our Motivation - Alinged Insurance

Our Motivation

Our clients. People, organizations and Canadian businesses face uncertainty and risks each and every day. We help our clients move forward with confidence.

Serving Thousands Of Clients Across Canada

We serve thousands of clients across Canada and are one of the fastest growing insurance brokerages in the country!

Map Canada

Aligning with our values

We believe in integrity, honesty, alignment and doing what we say we are going to do when we say we are going to do it. 
We also believe words only go so far which is why we built our brokerage to be different/better!


Helping Others Over Profit Maximization

We are your professional Advocate in the complex and ever changing Canadian insurance marketplace. You can trust that we've got your back and only deliver candid advice and transparent solutions that align with your specific needs & preferences.

Employee Owned

We believe people prefer to deal with business owners rather than just employees because "having skin in the game matters". All ALIGNED Advocates and team members have ownership in the business which ensures a culture of caring and that everyone truly shares in our success and feels the pain and disappointment of any failures.

No “Sales” People

This is particularly important for business insurance which requires an understanding of operations, exposures, risks etc. so at ALIGNED the Advocate who you initially deal with as a prospect also becomes your dedicated ALIGNED Advocate when you become a client!

Dedicated Account Managers

We believe you want to talk to the same & right person every time and be able to easily reach your account manager. This is why every ALIGNED Advocate has a dedicated toll-free 1-800 number. No call centres, no pooled service or alphabetic service splits!

Not Owned By Any Insurance Company

Who you buy insurance from matters. That's why we are fiercely independent and work with (not for) 70+ top Canadian insurers who are all AM Best A- rated or better!

100% Business Insurance

Unlike almost all of our competitors we specialize exclusively in business/commercial insurance products and services. We focus solely on providing the best expertise, products and service experience possible to you, your organization &/or business.

Higher Staff Education Standards

We believe in continuous improvement. Provincial regulators require a minimum level of continuing education each year. For example, while Ontario brokers require 8 hours of continuing education, ALIGNED brokers must complete at least 10 hours. We set a higher standard for our team and hold ourselves accountable.

Capped Workloads

Accuracy, speed and quality advice are essential when you are buying or using your insurance. We know that your experience with us should never be rushed or just an online transaction. This is why ALIGNED Advocates only support a limited number of clients.

100% Canadian, eh

We love Canada and take pride in the fact that ALIGNED is 100% Canadian owned. Our roots date back to a 1912 Ontario insurance brokerage that serves all of British Columbia, Alberta and Ontario through our offices in Vancouver, Calgary, Toronto and Cambridge!

Digitally Forward & Nimble

Your time matters. It's why we offer 100% online insurance products and 24/7 secure cloud access to policies. Because your workday is fluid, we welcome online appointments after 5 pm on weekdays and on Saturdays. And you can always find useful answers and info in our robust Knowledge Hub.

Socially Responsible

Giving is foundational to us. Since 2014, we've donated to dozens of Canadian charities. Two days each year, ALIGNED colleagues also volunteer with organizations they are passionate about. We're proud to grow our community impact through our Giving Generously campaign and other initiatives.

24/7/365 Live Claims Reporting

We know claims can happen anytime which is why our licensed claims adjusters are available 24/7/365

How we help others

We know it’s a privilege to handle our clients’ insurance needs and that’s why giving frequently, consistently and generously is essential to all of usSince 2014, dozens of Canadian charities have benefitted from our financial donations, volunteer hours and the awareness we raise about the great and important work they do each day! 

Our giving blueprint

Every year, a portion of ALIGNED’s profits are given to a registered Canadian charity that is nominated by one of our clients. Our Giving Generously annual donation supports an outstanding charitable organization.

We consistently help under-resourced communities and actively support access to essentials. We live this out by sponsoring children like Brenda through World Vision.

Every month, an ALIGNED Insurance colleague selects a charity that they are passionate about to receive a donation from us.

Get Better Insurance ALIGNED.

Business insurance needs to specifically align with the risks you face. Get advice, guidance and products that will protect what you’re building now.