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Candace MacDonald Is Proud To Be An ALIGNED Advocate

Candace MacDonald - ALIGNED Insurance brokers

About Us | Why Candace MacDonald is proud to be an ALIGNED Advocate

^CLICK^ to learn OUR STORY – ALIGNED Insurance Brokers
Learn OUR STORY
ALIGNED Insurance Brokers

We’re different. That is to say, our exclusive focus on business insurance sets us apart. Certainly, being different is just one of the many reasons why Canadian insurance professionals decide to join the ALIGNED team.

Above all, we’re always proud to welcome new members to our team and share their story. Most importantly, our About Us features are just one example of our commitment to connecting with our community. In the same vein, many of us are sharing useful business insurance content on social media every day.

Candace MacDonald recently joined our growing team. Candace is an Advocate and reports to SVP Darcy Franko-Felice. She works closely with ALIGNED colleagues across Canada. 


Candace MacDonald - ALIGNED Insurance brokers
Candace MacDonald
Advocate & Assistant VP, ALIGNED Insurance

Candace is proud to be part of the ALIGNED Insurance team. In her own words, here’s what Candace has to say about ALIGNED. 

Q. Why did you join ALIGNED?

Candace: I was looking to join an organization that had a modern and forward-thinking approach to insurance. ALIGNED Insurance recognizes that people are looking for a different kind of broker experience and has consistently followed that vision since inception.

Related Matters: Building your insurance career? Here’s why ALIGNED should be your top pick

Q. How did you first hear about ALIGNED?

Candace: During my search for a new career opportunity, I came across ALIGNED Insurance. While reviewing the website, it quickly became clear to me that we share the same philosophies. I really liked how ALIGNED emphasizes the importance of delivering a different and better insurance experience to Canadian businesses. 

Q. In your opinion, what sets ALIGNED Insurance apart?

Candace: I must say, it’s the people! Here at ALIGNED, everyone is team player. We share a lot of collective knowledge and the consistent drive for continuing education enables each one of us to stay ahead of emerging insurance trends. The importance of knowledge and education here at ALIGNED help us all deliver a better overall customer experience.

Q. Why did you choose an insurance career?

Candace: I wanted a career that allows you to constantly learn and grow. In the insurance industry, every day is a new challenge. Working as an insurance broker, I am able to help people continue to invest and grow their business by managing some of their financial risks.

Q. In your career to date, what are you most proud of?

Candace: One highlight of my professional career was being an insurance broker during the Alberta floods in June 2013. We all banded together to ensure that all clients got their claims taken care of. Seeing the relief that people felt when they found out that their loss was covered was very rewarding. The response of the insurance industry to this natural disaster really solidified the reasons why I got into the insurance industry.

Q. Tell us about your most recent professional designations.

Candace: My most recent designation was Canadian Risk Management (CRM), prior to that I obtained Canadian Insurance Professional (CIP) designation. My first introduction into insurance education was the Canadian Accredited Insurance broker (CAIB) followed by the Canadian Professional Insurance Professional (CPIB) designation.

Related Matters: Some of the top Canadian insurance companies we do business with

Q. In your opinion, what’s the single most important service an insurance broker delivers to a client?

Candace: Definitely customer service! Helping people navigate the complexities of insurance and better understand their risks. Ultimately, helping people so that they can focus on what they do best – running their business.

Q. Which of ALIGNED’s 18 points of differentiation do you find the most personally meaningful and why?

Candace: I like that ALIGNED Insurance is focused on business insurance only. This enables brokers to focus on commercial risks and tailor their education and industry knowledge accordingly. When an ALIGNED client contacts us, they know they are speaking with a business insurance expert.

Being different is a point of pride for every ALIGNED insurance broker and Advocate. And it’s because our founder, President & CEO Andrew Clark wants to deliver different kind insurance broker experience to Canadian business.

Since day one, we’ve taken pride in 18 things that we do differently for our clients. Ultimately, what gives us the most pride is delivering the best solutions and more value to every Canadian business that we support.

Have you met these ALIGNED team members?


Robyn Selmes ALIGNED Advocate - ALIGNED Insurance Brokers

What Robyn Selmes believes to be the single most important service insurance brokers deliver…

“Buying insurance is never anyone’s favourite purchase, especially as there are so many expenses already for businesses. The most important part of being an insurance broker is to help make the entire “insurance experience” as seamless and simple as possible.

This can mean helping someone determine the right coverages or finding the best insurance companies to meet their specific needs. And, at the end of the day, it also means being there and helping people through any claims or concerns if and when they arise.”  

Robyn Selmes, Advocate, ALIGNED Insurance

Kate Blanchard - ALIGNED Assistant Advocate - ALIGNED Insurance Brokers

Here’s why Customer Experience Manager Kate Blanchard pivoted an ALIGNED Insurance career…


“I come from a very different industry where I felt unstable and that growth was limited. As a young professional, I carefully considered different avenues where I could offer my strengths and in return could grow and develop with stability. I knew insurance would provide the stability in life I was looking for, while being able to offer my skills and passion for helping others.” 

Kate Blanchard, Customer Experience Manager, ALIGNED Insurance

Social responsibility is yet another way we deliver a different employee and client experience

Our Give Generously campaign connects our clients directly with our social responsibility work. Each year, a portion of ALIGNED Insurance profits are donated to a registered Canadian charity that is selected by our clients. Learn more about our Social Responsibility program.

In addition, we support two annual volunteering days for every employee. We are proud that ALIGNED Insurance team members partner with the organizations that they are passionate about helping.

In short | Are you interested in joining the ALIGNED team?

Each and every day, our team members across Canada are proud to provide a different kind of insurance experience to each and every ALIGNED client.

We are actively looking for entrepreneurial and growth focused people. If you’re interested in joining our rapidly growing team, we’d love to hear from you!

We invite you to learn more about why Andrew Clark, our President and CEO, decided to found ALIGNED and our leadership.

To sum up | ALIGNED is our passion as business insurance brokers

Why our President & CEO Andrew Clark loves insurance

We’re aligned with each other as colleagues, with the best insurance companies in Canada and, most importantly, our clients. This is why why being as good as one’s word is so important to all of us at ALIGNED.

And while there are 18 things that we do differently for our clients, what gives us the most pride how we get better solutions and more value ALIGNED for each and every business we support. 

That is to say, it’s a privilege to handle our clients’ insurance needs across Canada. Above all, helping others consistently, frequently and generously is vitally important to each one of us.

How To Find Top Insurance Companies In Canada - ALIGNED Insurance brokers
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We’re ALIGNED across Canada. The ALIGNED Insurance National Operations Centre in Cambridge, Ontario supports our Toronto, Calgary and Vancouver offices. Our industry peers consistently recognize us as one of Canada’s best insurance teams. 100% Canadian-owned, we are super proud to be one of the fastest-growing insurance brokerages in the country.

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