ALIGNMENT Matters [issue 8]

ALIGNMENT Matters [issue 8]

Given the busy nature and hectic speed of our lives, I appreciate the desire for things to be simple and easy. I also appreciate that marketers are aware of this desire and constantly try to packageins and sell simplicity – or the appearance of it – to us across all industries.

Regrettably, more and more frequently, business insurance is presented as being simplistic and easy, despite the fact that a policy is a complicated 50 to 100+ page legal contract. Each and every insurance policy contains complex definitions, conditions, obligations, exclusions, etc., all of which have dramatic impacts on the insured.

This “simplicity” trend is particularly concerning in the area of business insurance. Unfortunately, first-time purchases and renewals are increasingly being treated as “simple” transactions rather than important business decisions that are based on value, information and education.

As a fellow business owner and person who also longs for simplicity, I would encourage you to resist the alluring draw of simplicity when it comes to business insurance. By choosing to work with highly trained insurance experts such as our ALIGNED Insurance advocates, you will work with people who exclusively help protect more than 1,000 Canadian businesses like yours.

If you are not ready to connect with an ALIGNED advocate, I encourage you to take a few moments to read some of the business insurance information below.

We are focused on helping people make informed and educated decisions about business insurance and risk management. Keeping current on various complex insurance products is just one way we work to help make things easier.


Andrew Clark, MBA, CAIB, RF, FCIP, RPLU
President & CEO

© 2015 ALIGNED Insurance. All rights reserved.

p.s. To keep current and connected with ALIGNED, you can follow us on Twitter @ALIGNEDonRisk or see our recent posts here.

ALIGNED Insurance And The Value We Deliver   100% Canadian owned, ALIGNED is a premiere insurance brokerage that serves the needs of more than 1,400 clients across the country. ALIGNED’s offices in Toronto, Calgary and Vancouver are supported by a national operations centre in Cambridge, Ontario. Built to create, negotiate and deliver the best business insurance and risk management strategies/solutions to organizations of all sizes, ALIGNED is one of the fastest growing insurance organizations in the country.Our team is united by ALIGNED’s principles and a value proposition that we believe is unbeatable – one that small, medium and large organizations are discovering the benefits of daily. Uniquely within the industry, ALIGNED creates, negotiates and delivers the best business insurance and risk management strategies/solutions to organizations like yours.

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