Giving Frequently | Princess Margaret Cancer Foundation

Giving Frequently – Princess Margaret Cancer Foundation

We are pleased to share that our January Giving Frequently recipient is the Princess Margaret Cancer Foundation.

Giving. Donating. Sharing. Caring. There are as many ways to describe the impetus to give as there are ways to give.

Since day one, giving has been one of the many ways in which we are, quite simply, different. This is because helping people will always be at the heart of what we do. And it’s the reason why giving generously, frequently and consistently is an essential part of the ALIGNED employee experience.

As a result, our social responsibility program was created at the same time ALIGNED Insurance was founded. It is, quite literally, a foundational part of our organization and a way in which we work hard to lead by example. In our communities, in our industry as well as across Canada.

ALIGNED Helping Canadian Charities

We know that improving lives and advancing causes are what drive Canadian charities and non-profits. Connecting people to the community, educational, environmental, food, healthcare, and social programs is at the heart of what the not-for-profit sector does.

We also understand how deeply charities and non-profits resonate with people. In addition, we understand how important financial gifts are to helping a charity or non-profit keep delivering on its mission. This is why, each month, one of us selects a charity or non-profit organization that we are passionate about. And then we, as an organization, donate to that organization.


In November, Advocate & Owner, Darlene Alves, chose the Princess Margaret Foundation.

“Nearly 11 years ago my mother-in-law was a patient at Princess Margaret undergoing medical care and treatment for a rare form of brain cancer. She was there for about a month and was in good hands during her stay. Unfortunately, she didn’t make it through to the end of her radiation treatments, and only had about three more treatments left. My hope is that medical advancements in medicine through research can hopefully one day find a cure.” – Darlene

In Their Own Words: How the Princess Margaret Cancer Foundation helps Canadians

With cancer stubbornly remaining the number one cause of death for Canadians, and cases expected to double in the next 20 years, our top priority must be to accelerate cancer research and care.

At The Princess Margaret, we have a bold but vital vision: to Conquer Cancer In Our Lifetime. As one of the world’s top five cancer research centres, Princess Margaret Cancer Centre is known for its game-changing scientific achievements and exceptional patient care.

With the backing of a passionate community of supporters, we’re transforming the cancer experience, giving real hope to cancer patients in Canada and around the world.

In conclusion – our commitment to giving

Social responsibility. It’s about more than just giving, it’s about people. We know it is our privilege to connect our clients with better business insurance. And we know that it is our social responsibility to help others in a number of ways.

Giving Frequently is one of those ways. We invite you to learn more about the organizations that ALIGNED team members have selected and we have supported over the years here.

How we are also Giving Generously…

In addition to Giving Frequently, each year, a portion of ALIGNED’s profits are donated to a registered Canadian charity. It is important to us that our clients are part of our social responsibility program. That’s why once each year, we invite each of our clients to propose a charity that is meaningful to them. And it’s why we also engage our clients in selecting the charity that receives our Giving Generously donation.

Curious about our story? Here’s what our founder Andrew Clark has to say about our accidental beginnings…

Our story started with an accident. Watch this 80-second video to see what inspired our President & CEO Andrew Clark to found ALIGNED Insurance here.

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