Product Recall Insurance
From vehicles to pharmaceuticals to food products to cannabis, what can business owners learn from mass media coverage of product recalls? For manufacturers of all types of consumer goods, they might serve as a wake-up call, or reminder, to the potential impact of a product recall event and a lesson in what should be done immediately to prepare for potential exposures. Faulty products cause thousands of deaths each year, causing countless illnesses and lawsuits.
The Canadian Food Inspection Agency (CFIA) and The Federal Government mandates hundreds of recalls each year, not including voluntary recalls, which are unrecorded. Costs from a product recall or contamination can easily climb into the millions. Long-term losses result not only from the expense of a recall, but may also come from falling sales due to poor consumer confidence, brand rehabilitation expenses and potential shareholder lawsuits.
Despite recall frequency and the potential for extraordinary costs, many companies don’t adequately plan, prepare and practice for – or buy product recall insurance to protect against – product recall events. In addition to proper product recall insurance coverages, careful planning is essential in managing the risk of a recall.
Product Recall Insurance Explained
Product recall insurance for first-party losses caused by product tampering and contamination incidents are broadly labelled as product recall insurance. Product recall insurance policies help to cover the additional costs of a recall, including product loss, costs to withdraw the product from market, product disposal, product testing, overtime wages and crisis management — costs that can be devastating because they arise at a time when a company’s revenues are typically hardest hit.
There are several product recall insurance coverage forms, each designed to isolate some component of first-party product exposure. ALIGNED Insurance can ensure your product recall insurance policy provides indemnity for:
- Recall expense. This out-of-pocket expense is associated with executing a large-scale product withdrawal. It includes costs like extra temporary employees, overtime, public safety messages, special testing and handling, destruction and disposal costs and crisis management and/or PR consulting fees.
- Replacement cost. As the name implies, this is the cost of replacing any product that had to be destroyed. This includes the cost of materials, labour and overhead directly associated with producing the product.
- Lost profits. Product recall insurance indemnifies the insured for profits which would have been earned on the withdrawn products and also for profits that would have been earned on future product sales but which were not earned because of resultant future sales declines. This is usually limited to a specified time period.
- Brand rehabilitation expense. Most product recall insurance policies will also indemnify the insured for necessary rehabilitation of the recalled product’s consumer image. This includes costs like extra advertising, extra expense to rush a new product to market and special promotions to rebuild public trust in the manufacturer and its products.