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ALIGNED Brokerage – Focus On Business Insurance

ALIGNED Brokerage

As part of an online interview series, Insurance Business recently talked with ALIGNED’s President & CEO Andrew Clark about what it takes to lay the foundation for a successful Canadian brokerage.

Kick-starting its second year, ALIGNED brokerage is definitely in growth mode. ALIGNED just completed the acquisition of a firm with roots in Southwest Ontario that stretch back to 1912. In addition to Precept Insurance & Risk Management Inc.’s entire team, almost 800 clients are now part of the growing ALIGNED brokerage.

Related Matters: Small brokerage making big moves

ALIGNED Brokerage Is In Growth Mode
In the second half of the 2-part Insurance Business TV interview, Andrew credits much of his company’s early success to an intuitive response to marketplace needs as well as a big-picture focus. To break new ground, Andrew sees that “There’s a need to be flexible, nimble and pursue opportunity where it comes up.” 1

Not one to be content with the status quo, Andrew shares, “I’ve always wanted to build a better brokerage. I’m always looking for constant improvement and ways to do things better. Ultimately, this culminated in the launch of ALIGNED.” 2 Across Canada, Andrew and the ALIGNED team are building a successful brokerage.

In Plain Sight: Identifying Growth Opportunity
Within the commercial insurance business, ALIGNED is carving out it’s own niche. He sees “…a real opportunity to drive value to clients. Each brokerage has the ability to define that for themselves and ultimately develop something that resonates either with a segment, industry or geography.” 3

Related Matters: Building a successful brokerage – Part 1

Andrew sees directors and officers insurance – currently purchased by less than 25 per cent of Canadian companies – as a clear growth opportunity. He notes that D&O “…is an under appreciated product, particularly because of the inclusion of employment practices liability for private companies.” 4 He also sees an opening “…to educate and inform people about the reality of the risk as well as the product that is available.” 5

ALIGNED Across Canada
100% Canadian owned, ALIGNED is a premiere insurance brokerage that serves the needs of more than 1,400 clients across the country. ALIGNED’s offices in Toronto, Calgary and Vancouver are supported by a national operations centre in Cambridge, Ontario. Uniquely within the industry, ALIGNED creates, negotiates and delivers the best business insurance and risk management strategies/solutions to organizations like yours.

An ALIGNED advocate can help you find the best value insurance products and services for your business.

Sources: 1,2,3,4,5 Insurance Business TV: Building a successful brokerage – Part 2   Insurance Business TV: Building a successful brokerage – Part 1 Insurance Business: Small brokerage making big moves  ALIGNED acquires commercial and business insurance provider

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