Winery Risk Management
Due to their unique nature, wineries of all sizes are presented with an unusual blend of exposures that need to be managed. As a wine producer, you face different types of risks not normally seen together in the same industry. For example, wineries that grow their own vines have to be concerned about agricultural industry woes like crop health while also managing the same responsibilities faced by any commercial business that makes and sells a product. Even small things like the alcohol content in your wine create additional risks.
Because no two wineries are alike, it is important to carefully study your exposures based on your unique operations to ensure that all risks are properly covered.
Crop Risks – Grapes are susceptible to a variety of disasters such as hail, drought, floods, pests, infections and bacteria, among other things. These problems have the potential to wreck more than a year’s production since vines need time to re-establish themselves before they can return to their regular output after extensive damage.
Contamination – Because the purity of the grape is so deeply connected to the taste of the end product, contamination is a major liability. From the vine to the finished product, contamination can occur at nearly any point in the process. Whatever the case, if a crop’s quality is compromised, it could make some or all of the grapes unusable.
Intellectual Property – The unique rootstock that grapes come from can be considered intellectual property. Whether you grow your own grapes or purchase them, the use of unlicensed rootstock or their produce could constitute patent infringement. Intellectual property claims can also arise from labelling conflicts where one party copies some or all of another party’s label design. Costs can be incurred if you are sued by someone else or if you have to take action against a company guilty of infringing on your brand.
Product Recall – No matter what the industry, every manufacturer faces the possibility that an issue could be found with a product after it has been distributed. The resulting product recall can involve lost time, extra shipping charges and losses associated with not having a sellable product available for consumers. Even if you are not responsible for a product recall, widespread damage to the industry can occur if another wine product erodes consumer confidence.
Storage and Shipping – In order to preserve quality, special precautions may need to be taken during storage and shipping. If a product is stored offsite or transported by an outside party you still may be responsible for the product’s safety.
Liquor Liability – While liabilities from the manufacture of alcohol are limited, if you are involved in retail sales directly to the consumer or if your winery hosts tastings or other events that serve alcohol, your liability will increase as you could be held responsible for damages that result from over-serving guests or serving minors.
Occupiers Liability – If you are only involved in the production, premise risks should be rather limited. However, if you offer tours, host events, run an onsite retail shop or are involved in any other function that opens your business to the public, you increase the chance that a nonemployee will be injured on your property. Based on the cause of injury, you as the property owner could be held liable.
The above exposures are commonly covered in vineyard and winery policies. Such policies are a group of coverages packaged together, designed specifically to protect against common industry risks. However, because of variations between operations, it is not uncommon for wineries to need more or less of certain coverages. One size does not fit all, making it important to compare different policies against your unique needs. Performing an in-depth analysis of your exposures will help you maintain the proper level of coverage.
Each individual winery may face a unique set of risks, it is important to team up with an experienced insurance professional who understands your company and can knowledgeably review your situation to design a policy tailored to your exact needs.
An ALIGNED Advocate can provide expert guidance about winery insurance and risk management best practices for your organization. Talk to one of our advocates today about how we can help you secure the best products, services and insurance solutions for your business.
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