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Samantha Roy Is Proud To Be An ALIGNED Assistant Advocate

Samantha Roy - ALIGNED Insurance brokers - TEAM

About Us | Why Samantha Roy is proud to be an ALIGNED Advocate

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ALIGNED Insurance Brokers

We’re different. That is to say, our exclusive focus on business insurance sets us apart. Certainly, being different is just one of the many reasons why Canadian insurance professionals decide to join the ALIGNED team.

Above all, we’re always proud to welcome new members to our team and share their story. Most importantly, our About Us features are just one example of our commitment to connecting with our community. In the same vein, many of us are sharing useful business insurance content on social media every day.

Samantha Roy recently joined our growing team. Samantha is an Assistant Advocate and reports to SVP Darcy Franko-Felice. She works closely with ALIGNED colleagues across Canada. 


Samantha Roy - ALIGNED Insurance brokers - TEAM
Samantha Roy, Assistant Advocate, ALIGNED Insurance brokers

Samantha is proud to be part of the ALIGNED Insurance team. In her own words, here’s what Samantha has to say about ALIGNED. 

Q. Why did you join ALIGNED?

Samantha: I was looking for a change in pace. Coming from a personal lines insurance background, I found myself wanting to be challenged. When I saw a job posting for an Assistant Advocate, it really sparked my curiosity regarding the commercial side of insurance.

I always want to be a part of a company that is very forward thinking – this is because I enjoy being part of a team that is passionate about accomplishing results. During the interview process with Andrew and other members of the ALIGNED Insurance team it was very clear that everyone shares a very straight–forward approach and always puts clients first. I quickly recognized that customer service is a core value of the organization.

Related Matters: Building your insurance career? Here’s why ALIGNED should be your top pick

Q. How did you first hear about ALIGNED?

Samantha: I was on Linkedin and happened to notice an ALIGNED job posting. After reviewing the job description I did more research on the website – including reading Andrew’s story about what led him into pursuing an insurance career and starting ALIGNED Insurance. I also came across the 18 things that ALIGNED does differently and immediately realized that these values really resonate with my own personal goals and values.

Q. In your opinion, what sets ALIGNED Insurance apart?

Samantha: The team! Prior joining ALIGNED, I was employed at a large insurance organization. I can tell you that working at ALIGNED is breath of fresh air. Part of this is because the organization is smaller, but another part is because there’s a family-like culture here. My colleagues are always available to support and assist each other. Our weekly meetings are a great opportunity to connect with the entire organization. Getting together on a regular basis helps everyone to keep current on what’s happening throughout the business and the marketplace in general.

Q. Why did you choose an insurance career?

Samantha: Before insurance, I had a decade of customer service experience in the retail industry. There came a point when I decided to evaluate my career path and goals. This led me to take a number of Business Administration Management courses at the Conestoga College Institute of Technology and Advanced Learning in Kitchener, Ontario. It was great to go back to school in the Cambridge / Kitchener / Waterloo area. As it turned out, insurance is a major industry in this area, and when I saw the opening at ALIGNED Insurance, I jumped at the opportunity!

On a side note, when I was 17-years-old, while driving my Dad’s car, I was in an auto accident. Unfortunately, the vehicle was damaged beyond repair. Thankfully, no one was injured but to this day my Dad still misses that vehicle. As a new driver, it was quickly clear to me why insurance is so very, very important.

Q. Tell us about your most recent professional designations.

Samantha: I am working towards my Chartered Insurance Professional designation, and am nationally licensed in every province except Québec. In the future, I am looking forward to obtaining my Canadian Accredited Insurance Broker designation.

Related Matters: Some of the top Canadian insurance companies we do business with

Q. In your opinion, what’s the single most important service an insurance broker delivers to a client?

Samantha: Customer service 100%! The support you deliver to your customers is important both before and after they buy and use your products or services. Delivering an enjoyable and truly better customer experience is nothing short of essential.

If there’s one thing I’ve learned over the years it is that treating your customers like gold is infectious. It opens the doors for new partnerships, especially when other businesses see how well you take care of your existing customers. Knowing that the people who work at a company care deeply about their customers really makes the organization stand out.

It is something that you rarely find in business these days and reminds me when I was a child and my mother would always say “treat others the way you would like to be treated.” That saying has stuck with me throughout my personal life and my professional career.

Q. Which of ALIGNED’s 18 points of differentiation do you find the most personally meaningful and why?

Samantha: 100% Canadian owned. I really love the country I was born and raised in. I have been very fortunate to travel across Canada, see many wonderful sights and take part in many adventures. Every day, I take a lot of pride in the fact that I work for a Canadian owned and operated company.

I’m really excited to be a part of the ALIGNED Insurance team and can’t wait to see what the future holds as we grow.

Have you met these ALIGNED team members?


Kate Blanchard - ALIGNED Assistant Advocate - ALIGNED Insurance Brokers

Here’s why Assistant Advocate Kate Blanchard pivoted an ALIGNED Insurance career…

“I come from a very different industry where I felt unstable and that growth was limited. As a young professional, I carefully considered different avenues where I could offer my strengths and in return could grow and develop with stability. I knew insurance would provide the stability in life I was looking for, while being able to offer my skills and passion for helping others.” 

Kate Blanchard, Assistant Advocate, ALIGNED Insurance
Courtney Tran - ALIGNED Insurance brokers - TEAM

Why our social responsibility program makes a difference to Assistant Advocate Courtney Tran

“Above all, what stood out for me is ALIGNED’s Social Responsibility Program. Philanthropy is something I’ve always believed and participated in. I volunteered for Habitat for Humanity, even going all the way to Alabama to build homes. I’m an alumna of Laurier where fundraising for Cystic Fibrosis through Shinerama was second nature. It’s refreshing to find a company that keeps social responsibility as one of its core values.

Courtney Tran, Assistant Advocate, ALIGNED Insurance

It’s about you! Advocate Sean McNamara shares his thoughts about what led him to ALIGNED Insurance…


“Joining ALIGNED is the easiest decision I’ve made in my career. After conversations with Andrew Clark and other team members, it was evident that ALIGNED’s business philosophy and simple, straight-forward approach of putting clients first fit well with my core values.

It’s great to be working with a group of individuals who have all come together for the same purpose. I can clearly see that we all share a synergistic approach to providing holistic service to all our clients.”

Sean McNamara, Advocate, ALIGNED Insurance

Social responsibility is yet another way we deliver a different employee and client experience

Our Give Generously campaign connects our clients directly with our social responsibility work. Each year, a portion of ALIGNED Insurance profits are donated to a registered Canadian charity that is selected by our clients. Learn more about our Social Responsibility program.

In addition, we support two annual volunteering days for every employee. We are proud that ALIGNED Insurance team members partner with the organizations that they are passionate about helping.

In short | Are you interested in joining the ALIGNED team?

Each and every day, our team members across Canada are proud to provide a different kind of insurance experience to each and every ALIGNED client.

We are actively looking for entrepreneurial and growth focused people. If you’re interested in joining our rapidly growing team, we’d love to hear from you!

We invite you to learn more about why Andrew Clark, our President and CEO, decided to found ALIGNED and our leadership.

To sum up | ALIGNED is our passion as business insurance brokers

Why our President & CEO Andrew Clark loves insurance

We’re aligned with each other as colleagues, with the best insurance companies in Canada and, most importantly, our clients. This is why why being as good as one’s word is so important to all of us at ALIGNED.

And while there are 18 things that we do differently for our clients, what gives us the most pride how we get better solutions and more value ALIGNED for each and every business we support. 

That is to say, it’s a privilege to handle our clients’ insurance needs across Canada. Above all, helping others consistently, frequently and generously is vitally important to each one of us.

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Our team of insurance brokers is available to help answer any and all questions you might have about all of our commercial insurance products. If you have a question about business insurance, are uncertain about what a particular insurance coverage term means, or simply want to find commercial insurance that directly aligns with your needs, don’t hesitate to call us toll-free at 1-866-287-0448.

It’s time to get insurance value and choice aligned. Want Canadian business insurance that aligns with your bottom line? We can help. 365. Call us toll-free at 1-866-287-0448 or click to Get a Quote!

We’re ALIGNED across Canada. The ALIGNED Insurance National Operations Centre in Cambridge, Ontario supports our Toronto, Calgary and Vancouver offices. Our industry peers consistently recognize us as one of Canada’s best insurance teams. 100% Canadian owned, we are super proud to be one of the fastest growing insurance brokerages in the country.

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